META / FACEBOOK ADS MANAGEMENT

PUT YOUR BUSINESS IN EVERY LOCAL FEED

WHY IT MATTERS

• Reach local customers while they scroll, not just when they search
• Ads shown only to people close enough to actually hire you
• Custom branded creatives, not recycled stock templates
• Video ads that feel like you, not a commercial
• Retargeting brings back the visitors who almost called
• Every dollar tracked from click to phone call
• From $850 per month flat, with no setup fee

YOUR CUSTOMERS ARE SCROLLING RIGHT NOW

Google Ads catch people the moment they search for you. Facebook and Instagram ads do something different: they reach people who weren't searching at all. The homeowner who's been meaning to get the deck repainted. The car owner who didn't know mobile detailing existed until your ad rolled through their feed. Most people in your town open Facebook or Instagram every single day, and a well-built ad puts your business in front of them for a few cents at a time. Search ads capture demand. These ads create it.

THE BOOST BUTTON IS NOT AN AD STRATEGY

If you've ever hit "Boost Post" and wondered where the money went, you're not alone. Boosting shows your post to more people, but it gives you almost none of the tools that make ads actually work: no real audience targeting, no conversion tracking, no testing, no retargeting. Real campaigns get built in Meta's Ads Manager, where we can choose exactly who sees your ad, what action we're optimizing for, and what it costs to get it. The difference shows up in your results, not just your reach.

SHOWN ONLY TO PEOPLE WHO CAN HIRE YOU

A plumbing ad shown three states away is a wasted impression. We build your audiences around the radius you actually serve, then narrow by the things that make someone your customer: homeowners, vehicle owners, age ranges, interests. From there we layer in the two audiences that quietly do most of the work. Retargeting shows your ad to people who already visited your website or engaged with your page, the warmest leads you have. And lookalike audiences let Meta find new people who match the profile of your existing customers. Your budget goes to the people most likely to call, and nobody else.

ADS PEOPLE ACTUALLY STOP FOR

An ad only works if someone stops scrolling for it. Every campaign includes three custom creatives designed for your brand: your work, your colors, your voice, built for the feed. We write the copy, test different versions against each other, and let the results pick the winner. When you want more variety, additional custom creatives are $100 each. What we don't do is pull a stock photo of a stranger's kitchen and slap your logo on it. Your ads should look like your business, because your customers can tell.

VIDEO ADS THAT FEEL LIKE YOU, NOT A COMMERCIAL

Video is the strongest format on Facebook and Instagram, and here's the part most owners get wrong: the best performing local video ads aren't polished commercials. They're a real owner talking about real work, shot on a phone. That's good news, because you don't need a film crew. You do the filming, and we handle everything else: a script written in your voice, a simple shot list, creative direction focused on keeping it natural and personal, and then we take your raw footage and edit it into the finished ad. People hire people, and nothing builds trust like your own face and voice showing up in a neighbor's feed. Video ad campaigns are $1,100 per month and include one new video ad each month, with additional videos at $250 each.

FROM STRANGER TO CUSTOMER

One ad rarely does the whole job, so we build your campaigns like a path. First, awareness ads introduce your business to the right local audience. Then retargeting ads follow up with the people who clicked, visited, or watched, the ones who almost reached out. By the time someone calls, they've usually seen you a few times, and the Meta pixel we install on your site tracks the whole journey, so you know exactly which ad led to which lead. It's the same funnel the big brands use, sized for a small business budget.

WHAT IT COSTS

Meta ads management is a flat $850 per month with no setup fees, and that includes three custom static creatives. Want video? Video ad campaigns are $1,100 per month, including one new video ad each month with scripting, creative direction, and editing handled by us. Additional videos are $250 each. Your ad budget is separate and goes straight to Meta. For most local businesses we recommend starting around $1000 a month in ad spend, though these platforms can produce results at smaller budgets than Google Ads. Plans have a three month minimum, then run month to month. Like any ad platform, expect the first month to be about learning: the campaigns gather data, we cut what doesn't work, and results build from there. You're never left wondering what you're paying for. Every month you get a plain-English report: what you spent, what came back, and what we're adjusting next.

How Strangers Become Customers

Every campaign we build follows the same three-stage path, and each stage has one job.

The last stage works best when the click lands on a fast website. Ours load in about a second, which is one more reason ads and a hand-coded site are a strong pair. Want the everyday posting handled too? That's our social media management service.